Account-Based Marketing

Personalised, highly-targeted campaigns designed to build relationships and create opportunities with your key accounts.

Working together we’ll identify your key parameters for a target customer and using our research team, we’ll create a list of key accounts for new business. Using a bespoke multi-channel digital marketing campaign coupled with telemarketing, we’ll engage with those key accounts, quickly identifying new leads and opportunities for your sales teams to engage with via meetings with key decision makers.

  • Account discovery

    We’ll fully explore your key accounts, mapping out who you’re currently engaged with and identify the key influencers, advocates and decision makers within untouched areas of the accounts.

  • Target database

    We can take your existing database of target accounts, clean the data and source additional accounts and contacts for new campaigns, creating a larger target list for your business.

  • Strategy planning

    We’ll map out which of your products and services can be promoted to key individuals within the key accounts in structured, targeted campaigns.

  • Key messaging

    We’ll work with you to fully understand your business messages and your key products & services so we’re knowledgeable  about their features and benefits.

  • Targeted campaigns

    Design and launch targeted, personalised campaigns for target individuals in key accounts, created to encourage engagement, generate leads and meet your objectives.

  • Team collaboration

    Flourish Leads can work with or along-side your current sales team depending on your requirements.

97% said account-based marketing had a somewhat higher or much higher ROI than other marketing initiatives.

(Altera Group, 2020)

What others say about us…

Flourish have been very easy to work with, understanding exactly what was required very quickly. Their tenacity and overall professionalism have produced some great results.

The team carried out telemarketing work a couple of time for our Marketing team. On both occasions, they have demonstrated an excellent ability to interpret our brief into an actionable plan.

Flourish Leads worked with us to come up with a telemarketing solution which they executed with great professionalism. An enthusiastic and proactive team to work with and I would highly recommend them.

Skilled at identifying new clients, uncovering lead opportunities and securing those high-level appointments. Highly motivated and adaptable with proven interpersonal and organisational skills in the direct, reseller and system integrator (SI) sales channels.

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