Partner Marketing Programs

Scalable, fully managed Demand Generation programs designed for Vendors, Distributors and Growth-Minded MSPs

What is a Flourish Partner Marketing Program?

Unlike standalone marketing tactics, a Flourish Marketing Program is a structured, 90-day execution campaign designed to achieve specific pipeline targets. We manage the entire lifecycle: Campaign strategy, Content creation, Multi-channel execution, Telemarketing follow-up and Proof of Execution (POE) management.

Whether you are a Microsoft Partner looking to scale your own pipeline or a Vendor/Distributor wanting to execute turn-key marketing through your partner channel, our programs deliver predictable results.

Our Core Program Tracks

The MSP Growth Program (90-Day Pipeline Engine)

For individual MSPs and IT resellers who need a steady flow of pre-qualified appointments.

  • Target Audience: 200 tailored target accounts in your region/niche.
  • Included Services:
    • Custom campaign messaging & email sequences.
    • Dedicated telemarketing calling days with BANT qualification.
    • LinkedIn network growth & messaging.
    • Free Marketing Audit offer included to boost response rates.
  • Guaranteed Deliverables: Clear targets for discovery meetings, qualified leads and proposals.

Vendor & Distributor “Through-Partner” Programs

For IT vendors, distributors and cloud service providers looking to activate their partner network.

  • Turnkey Co-Op Campaigns: Ready-to-run campaigns that your partners can easily opt into.
  • Concierge Execution: We do all the heavy lifting on behalf of the partner, preserving their time while driving your product sales.
  • Standardized POE: Complete proof-of-execution documentation provided to simplify MDF/Co-op reimbursement.

The Microsoft Solutions Acceleration Program

Specialized program focused exclusively on high-margin Microsoft plays (Copilot, Security, Azure).

  • Copilot Readiness Campaigns: Educate the market, run assessments and secure high-value pilot deals.
  • Security & Compliance Audits: Drive security retainer sales by offering free gap analysis sessions to prospects.

Industry channel reports show that up to 60% of allocated Marketing Development Funds (MDF) go completely unused every year by IT partners and resellers

(GCL B2B / Spear Marketing)

Maximising Your Co-op & Vendor MDF

Don’t let earned co-op marketing funds expire at the end of the semester.

How We Make Vendor Claims Frictionless:

  1. Pre-Campaign Approval: We help you submit campaign plans to Microsoft Partner Center for upfront approval.
  2. Compliant Collateral: All emails, landing pages and calling scripts adhere to vendor branding standards.
  3. Audit-Ready POE: We provide activity logs, metrics reports and invoices structured to meet vendor requirements.

The 90-Day Program Roadmap

  • Month 1: Strategy & Warm Outreach

    • Target list building & data enrichment.
    • Technical setup (email warming, landing page build).
    • Launch of digital campaigns & LinkedIn touchpoints.
  • Month 2: Telemarketing & Conversion

    • Direct phone outreach to engaged prospects.
    • Discovery call booking & BANT qualification.
    • Free Marketing Audits delivered.
  • Month 3: Proposal Support & Review

    • Pipeline review and sales handover optimization.
    • POE documentation submission for co-op claiming.
    • Program performance review & phase 2 planning.

What others say about us…

Flourish have been very easy to work with, understanding exactly what was required very quickly. Their tenacity and overall professionalism have produced some great results.

The team carried out telemarketing work a couple of time for our Marketing team. On both occasions, they have demonstrated an excellent ability to interpret our brief into an actionable plan.

Flourish Leads worked with us to come up with a telemarketing solution which they executed with great professionalism. An enthusiastic and proactive team to work with and I would highly recommend them.

Skilled at identifying new clients, uncovering lead opportunities and securing those high-level appointments. Highly motivated and adaptable with proven interpersonal and organisational skills in the direct, reseller and system integrator (SI) sales channels.

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