Data Cleansing

Over time, customer contact data becomes inaccurate. Database cleansing remedies this.

Marketing data can decay at over 40% per year, degrading performance and increasing costs. Using specialised software, we can keep data squeaky clean to improve results.

Having your data cleaned, de-duped and up to date is key to new business success. Data changes rapidly, contacts leave, offices move, emails change.

We’ll clean it, scrub it, check it, test it, crosscheck it and finally make sure it’s legally compliant and ready to be returned to you in the best possible condition.

  • Incomplete data

    Missing phone numbers, postcodes, and other essential contact data can waste valuable time and lose customers.

  • Errors in data

    Incorrect and misspelt contact data can damage your company’s image and affect the response from your customers.

  • Incorrectly formatted addresses

    Careless data entry or incorrect loading of data can also damage your company’s image and get a poor response from your customers.

  • Obsolete data

    Your customer data may have been correct at the time of entry but can decay with time. Out of date entries can result in high bounce rates and lead to a poor company image at a high cost.

  • Data segregation

    Group your data into industry sectors to help you understand your data more effectively and the typical types of contacts.

  • Illegal data

    Highlight those customers registered with the TPS/CTPS which can result in the risk of high financial penalties and potential prosecution if they’re contacted. These checks will help you with GDPR compliancy.

88% of marketers surveyed use data obtained by third parties to enhance their understanding of each customer.

(Forbes, 2018)

What others say about us…

Flourish have been very easy to work with, understanding exactly what was required very quickly. Their tenacity and overall professionalism have produced some great results.

The team carried out telemarketing work a couple of time for our Marketing team. On both occasions, they have demonstrated an excellent ability to interpret our brief into an actionable plan.

Flourish Leads worked with us to come up with a telemarketing solution which they executed with great professionalism. An enthusiastic and proactive team to work with and I would highly recommend them.

Skilled at identifying new clients, uncovering lead opportunities and securing those high-level appointments. Highly motivated and adaptable with proven interpersonal and organisational skills in the direct, reseller and system integrator (SI) sales channels.

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